In business, a lot of us understand the need for a website, but sadly many of us complain they just don’t work, that the  return on investment is hard to justify. Unfortunately most people who design websites just don’t understand the  importance of SEO, which means Search Engine Optimisation.

Preparing your website to rank well in the search engines needs to be done at the very beginning, even before the first page is created, or you face costly ‘improvements’ to your website that in all  likelihood mean your site will look the same but be better structured to rank.

The code used in your website is  absolutely critical for success, without which you are fighting an uphill battle against better optimised competition. Your web developer should make sure your site is designed using accessible standards, that headers are properly coded, that the text used is keyword rich, and that photos are correctly tagged.

Ranking well in search engines isn’t easy for most business websites, but not starting the way you mean to finish is a recipe for failure. Talk to your website designer and ask them what they intend doing as they design your site to ensure you are ready to rank in the search engines from the beginning.

If they immediately backtrack or tell you it isn’t important, well, perhaps your developer doesn’t understand why search engine ranking is important to you. Instead, ask them to produce a  report detailing what they’ll be doing for you and how they plan to design the website, at least this way you’ll be able to get a second opinion before committing to spending your money.

All websites designed by Costa Graphics adhere to these rules. We understand that the decision to pay for SEO may take place after the initial purchase of a    website, hence  keeping it simple and affordable for small business owners.

Andy, SEO expert

Tel: 679 373 540